Why Hacking Groups Get Codenames: Google's New Naming System Explained (2026)

In the ever-evolving landscape of cybersecurity, one intriguing aspect that often goes unnoticed is the naming of hacking groups. Google, a tech giant with a vested interest in online security, has recently revamped its naming system for these groups, sparking an interesting discussion.

The Evolution of Hacking Group Names

For years, the cybersecurity industry has been assigning names to hacking groups, with some, like the infamous Fancy Bear, becoming household names due to their high-profile hacks. However, keeping track of these groups has been a challenge, as every company seemed to have its own naming system.

Google's new approach aims to bring clarity to this chaos. Gone are the days of APT1, APT41, and other numerical designations. Instead, Google's system is straightforward: a memorable first name and a second word indicating the country of origin. For instance, Castle for China, Ion for Iran, and so on.

The Mind Behind the System

Shane Huntley, the chief technology officer of Google's Threat Intelligence Group, explains that this revamp was necessary to provide a clear understanding of who is attacking whom and how. By naming and tracking hackers consistently, organizations can recognize threats, prepare for them, and even investigate incidents more efficiently.

The Importance of Naming

You might wonder, why bother with names at all? Well, personally, I think it's a crucial step in understanding the threat landscape. By giving these groups identities, we can better comprehend their motivations, targets, and methods. For instance, knowing the behavior and goals of the Lazarus Group, a North Korean hacking collective, provides a solid foundation for defenders to tackle these threats.

The Challenge of Tracking

Tracking state-sponsored hackers is challenging but manageable, according to Huntley. These groups have consistent targets and activities, making them somewhat predictable. However, cybercriminal groups and hacker-for-hire syndicates are more elusive, with members coming and going, splintering, and operating in a more fluid manner.

The Reality of Imperfect Visibility

A common question arises: why can't we have a universal naming system? Well, the reality is that every company has its own unique perspective based on its data and telemetry. As Huntley puts it, "No one has perfect visibility." We can build models and gain understanding, but we'll never know everything.

A Step Towards Clarity

While Google's new naming system might not solve all the challenges, it's a step towards a more unified approach. By standardizing the names within its own ecosystem, Google has made it easier for its researchers and external partners to collaborate.

Final Thoughts

In the complex world of cybersecurity, naming hacking groups might seem like a small detail, but it's a crucial step towards understanding and combating these threats. As we continue to navigate this digital landscape, initiatives like Google's naming system provide a glimmer of clarity in an otherwise murky environment.

Why Hacking Groups Get Codenames: Google's New Naming System Explained (2026)
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